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In eighth-century Moorish Spain, the musician Ziryab introduced to Córdoba sophisticated clothing styles based on seasonal and daily fashions from his native Baghdad, modified by his inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia and the Far East. Casting began in October 2007, when Priyanka Chopra signed to play the lead role in the film.

Bhandarkar, who is known for studying his subject matter to make his films as realistic as possible, researched the fashion industry for nearly eight months, attending fashion events and shows. Several media publications reported that the film was inspired by the lives of fashion models such as Shivani Kapur, Geetanjali Nagpal, Kate Moss and Alicia Raut; however, Bhandarkar stated that the story is fictional and does not resemble anyone’s life. The media also reported that the film revolved around two homosexual fashion designers; Bhandarkar denied these rumours, saying the film did not revolve around male characters but had female protagonists.

  • A trend can thus emerge from street style, across cultures, and from influencers and other celebrities.
  • SCAD students gain entrepreneurial insight and learn brand development from leaders such as Jason Wu, Out magazine Editor-in-Chief Phillip Picardi, and The New York Times fashion director and chief fashion critic Vanessa Friedman.
  • However, Mosmann has pointed out that the relationship between protesting fashion and creating fashion is dynamic because the language and style used in these protests has then become part of fashion itself.
  • The dressing practices of the powerful have traditionally been mediated through art and the practices of the courts.
  • Dhody gave her short dresses with low necklines, conveying the image of a supermodel comfortable with her body; during her low phase, she is shown in long T-shirts.
  • 3D printing technology has influenced designers such as Iris van Herpen and Kimberly Ovitz.

Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients’ brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. The actress said that her character is determined and added, “While her father wants her to become an accountant she aspires to become the leading model in fashion industry”. Addressing rumors that the film was an exposé of the fashion industry, she said, “It is nothing like that. Whatever problems that come up to my character in the film are not because of the profession but because of the choices that my character makes in her life”. Arjan Bajwa described his character, an aspiring fashion model, as uncompromising, achieving success in his own way.

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RMIT Fashion Enterprise students have collaborated with Australian tech company Okkular, to gain invaluable practical experience and learn how AI is applied in fashion retail. Find out more about the RMIT x Caprice partnership, a hands on learning experience for our Bachelor of Fashion students. Meet Caprice CEO Paul Cannon and Sustainability Manager Corinne Hollier, the Course Coordinator Dr. Carolina Quintero Rodriguez, as well as two students Rebecca Lee and Erin Box as they provide insight into this opportunity for our Fashion students.

Fashion industry, multibillion-dollar global enterprise devoted to the business of making and selling clothes. Some observers distinguish between the fashion industry (which makes “high fashion”) and the apparel industry (which makes ordinary clothes or “mass fashion”), but by the 1970s the boundaries between them had blurred. Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. There may appear to be differences between the expensive designer fashions shown on the runways of Paris or New York and the mass-produced sportswear and street styles sold in malls and markets around the world.

Although the media spread rumours that Chopra was starving herself to reduce her weight to that of a supermodel, she said that her appearance was achieved with two months of training and a disciplined diet. The film’s climactic scene in which Chopra walks the ramp at Paris Fashion Week was supposed to be filmed in Paris, with the Eiffel Tower as a backdrop, but Bhandarkar could not shoot there. In mid-August 2008, key scenes with Chopra, Raj Babbar and Kiran Juneja—Chopra’s character’s parents—were filmed in Chandigarh for authenticity; Bhandarkar said, “we wanted to bring the essence of the city alive in the scenes”.

Controversial advertisements in fashion industry

Sometimes the broader term “fashion industries” is used to refer to myriad industries and services that employ millions of people internationally. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one’s style on a website or social media accounts (i.e. Instagram, TikTok, or Twitter). Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible. In addition to fashion journalism, another media platform that is important in fashion industry is advertisement. Advertisements provide information to audiences and promote the sales of products and services.

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She becomes pregnant with Abhijit’s child, and reluctantly has an abortion due to conditions in her contract. After realizing that she was deceived in her relationship, Meghna tells Abhijit’s wife about their relationship, and Abhijit ends Meghna’s contract with Panache. Upset at the turn of events, Meghna descends into alcoholism; at a rave party she uses cocaine and unwittingly has a one-night stand. This study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast Fashion News. The British Fashion Council strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy.

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